Merchants build Groups in the Racing and Cars GROUPS section to learn more about their customers and improve their ability to communicate with them.
According to the ABERDEEN Group, companies that use online communities as one of the tools to communicate with their customers experience the following improvements in financial performance.
|Company Performance||Companies with Online Communities||All Others|
|Overall Sales Team attainment of annual quota||72%||63%|
|Return on Marketing investment||58%||33%|
|Average profit margin per customer||31%||22%|
Source: Aberdeen Group, April 2018
We encourage our Merchant Directory advertising partners to create a Group in our GROUPS section as part of their overall marketing strategy within racing and Cars.com. We charge $100 annually or $10 a month, charged monthly, to create a Merchant Group in our community. Our Creative Department will help you create a GROUPS presence that reflects your marketing message and intent. Please contact Shawnee Broadhead, Vice President Digital Strategy at Shawnee@racingandcars.com to discuss your product and/or service sales objectives within our community.
Please watch the video that explains How to Invite Customers to join your Merchant Group within the Racing and Cars community.