Become a Merchant Partner - Racing and Cars

Become a Merchant Partner

Racing and Cars is a unique, first of its kind marketplace specifically designed to serve the 10 million collector car owners (4 million USA, 5 million UK and Europe, 1 million rest of the world) and millions more that love racing and cars.Racing and Cars is built on a proprietary, integrated community and e-commerce platform that is designed to help our members achieve three primary objectives:

  • Enable our members find and create relationships with other members that share their same granular interests.
  • Help our members save time and money as they perform research to buy products and services to support their passion.
  • Provide them a consolidated feed of the latest news (from 40+ leading print, online and Blog sources) about their passion.

In Racing and Cars, Merchants have the ability to advertise their products and services directly to an aggregated community of high net worth collector car owners. The average age of our community members is 50. They own 5-8 cars, 2-3 of which are daily drivers. They are highly affluent and enjoy a medium net worth of approximately $2 million. They travel extensively and enjoy a luxury lifestyle.

Please take a detailed look at our Merchant Directory to determine which categories and/or sub-categories you would like to place your advertisements.

Please take a detailed look at our Media Kit and determine which ad size and placement would best suit your budget and marketing objectives.

Please take a detailed look at our Marketplace to determine your company’s interest in advertising both in our Merchant Directory AND listing your products for sale in our Marketplace.

There are many options (and savings to be earned) by combining different categories of website advertising placement (Merchant Directory, Marketplace, Groups, Website Page Ads, etc.) for your brand.

In addition to downloading our Media Kit, please contact Shawnee Blocker, Chief Digital Officer directly by sending your questions via email to

For Companies, Celebrities or Associations, If you would like to build a proprietary community for more than 20,000 employees, customers, fans or members, please see for contact information.

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